Category: Deceptive Marketing in the Natural Skincare Industry

Natural Restorative Facial Cream

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The process of aging is insidious. Initially, I noticed a darkening around my jawline. During postpartum, this affected skin took on a leather-like, speckled appearance. Make-up made the changes more noticeable. Sun exposure worsened the dark areas and the skin tone differed greatly from my overall complexion.

I made up a solution of tinctures including ginger, red clover, red raspberry leaf and ladies’ mantle. Twice daily I swabbed my facial discolorations with this mix. After a month I noticed improved texture and fading of the dark areas. My friends and family confirmed my suspicions that my homemade remedy was effective.

Time passed. I used sunscreen and shaded my face with a hat. Regardless, age spots began to scatter over my arms, legs and neckline. Daily, I applied the tincture mix to these areas. The dark spots began to fade. I read that frankincense has skin renewing properties and formulate a honey-based facial lotion including all the ingredients. Hence, FLAWLESS, age correction facial cream was created.

I am in my sixth decade and can confidently say, I feel good about my complexion, my wrinkles are fine not deep, and my skin tone firm. The color and texture of my facial skin is consistent. How one ages is determined, to a great degree by our genes, and dependent on daily care and environmental exposures. Customer feedback regarding FLAWLESS is positive. I feel validated by customer experience as it imitates my personal observations using the cream. The collective experience isn’t extracted from a research study and yet, the effectiveness can’t be denied.  This is more than good enough for me! Give it a try, your skin will thank you.

Judy

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Don’t be Fooled by Natural Claims

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thinking

 

The ‘natural’ and ‘organic’ skin care industry is exploding.  US sales are set to reach 16 billion dollars a year by 2020.  Unfortunately, truth in labelling has not kept pace.  The fact remains as it always has, few companies produce products that are truly 100 percent natural.  Claims of natural are often bold, blatant lies.  I’m offended by this and you should be too.  Here’s one example, from a popular line.

Their Claim:

100% Natural & Non-Toxic Ingredients 100% of the time

….We are committed to using natural and nontoxic ingredients for health and for the results they deliver, not so that we can advertise ourselves as “green” for marketing purposes.

 

The Reality:

 

A quick scan of the ingredient list for one of their facial care formulas told a different story.  It was looking OK until I got toward the bottom:

….Sambucus Nigra Fruit Extract, Menyanthes rifoliate (Buckbean) Flower Extract, Leuconostoc/Radish Root Ferment Filtrate, Sorbitan Olivate, Sclerotium gum, Cetyl Palmitate, Sorbitan Palmitate, Propanediol, Sodium Phytate, Superoxide Dismutase, Soybean Peroxidase, Mica, Iron Oxide (C.I. 77891, C.I. 77491), Aroma**, Citral, Citronellol, Eugenol, Geraniol, Limonene, Linalool

 

Among other suspect ingredients, this one really jumps out at me:  Propanediol.

 

As a cosmetic chemist I can tell you this.  1,2 Propanediol is another name for propylene glycol. It’s a synthetic chemical obtained from the hydration of propylene oxide, which is derived from petroleum products.  There is no natural source for this chemical.

 

The Facts:

They claim they are 100 percent natural and synthetic free. They say they are not advertising themselves as green for marketing purposes.   So, what then, are they doing?